Set the tone.

Los Angeles
New York
London
Paris

Cassette shapes how brands are heard and felt.

Algorithms play it safe. We play it right.

Our handcrafted mixes give spaces their beat. They set the tone, underscore moments, and make brands unforgettable.

Everything we do is designed with intention, shaped by humans, to evoke emotion and enhance experience. Our global team brings decades of good baggage to the task, having worked across music, hospitality, design, and brand strategy.

And that stands no matter what kind of space. For hotels, restaurants, retail stores, wellness centers, office buildings, membership clubs and more. We approach sound as a crucial piece of every space’s story.

Because it’s not just about how the music sounds—it’s about what it makes possible.
WHY WE DO IT

Trusted by brands that know every track matters.

Music lovers, brand builders, and space shapers. The right people for the right sound.

Team
Andrew Wintner
Founder & CEO
Founder & CEO

Andrew has spent his career shaping how music moves through spaces. As the founder and CEO of Cassette, he found the perfect intersection of his two obsessions—music and hospitality.

Before launching Cassette, he built a career in brand marketing and sales for hospitality icons like The Palms Hotel & Casino, Gerber Group, B.R. Guest Restaurants, and Marriott Hotels. A former DJ and lifelong mixtape obsessive, he turned that passion into his first venture in the background music space with The Beat Advisory in 2010, later selling it to UK-based Musicstyling, where he ran U.S. operations for five years. In 2019, he launched TALEA (now Cassette) to create the kind of agency he always wanted to hire—one that treats music as part of the design, identity, and emotion of a space, not just background noise.

He's been in the game long enough to know what works—and what doesn’t. That’s what makes Cassette different.

Elias Constantopedos
Chief Product Officer & Partner
Chief Product Officer & Partner

Elias designs the tools that bring your space’s sound to life. A trained concert pianist and composer, he understands music from the inside out—both how it’s made and how it’s experienced. For the past 15 years, he’s worked across music, entertainment, and advertising, building apps and digital products for the likes of Marvel, Sony, and Disney. He’s as comfortable sketching UX as he is talking compression ratios, and with a master’s in Music Technology from NYU, he’s the rare kind of product designer who can hear what most people miss.

Jamie Hampton
Director of Operations
Director of Operations

Jamie’s been making playlists for as long as she can remember. What started with burned CDs for friends turned into a career turning brand spaces into something people feel. With a Journalism degree from the University of Wyoming and years spent listening harder than most, she’s a champion for music that says something—even if it’s playing quietly in the corner.

Isaac Bachicha
Director of Music Programming
Director of Music Programming

Isaac’s been DJing rooms and running music strategy long enough to know the difference between good and unforgettable. With a career spanning top nightlife brands and global companies, he brings a deep knowledge of what makes people stay—and the technical know-how to make it all work behind the scenes. Music and code are equal parts of the job, and he’s fluent in both.

Andres Sanchis
Product Developer
Product Developer

Andres builds the backbone of Cassette’s tech. With a master’s in Software Engineering and years of experience across everything from app development to full-scale systems, he keeps us running smoothly and sounding sharp. Android, iOS, backend, frontend—whatever needs building, he’s on it.

Board
Stephen Hanson
Investor & Advisor
Investor & Advisor

Stephen Hanson has spent his career shaping the way people experience hospitality. As the founder of BR Guest Hospitality, he built 42 restaurants and four independent hotel brands across NYC, Vegas, Chicago, and beyond—launching industry staples like Blue Water Grill, Dos Caminos, and the award-winning Fiamma while mentoring Michelin-starred chefs along the way. A natural at knowing what people want before they do, Hanson’s instinct for hospitality started in the ‘70s at TGI Friday’s, and turned into a 27-year run at BR Guest, later acquired by Starwood Capital Group. Now, he brings that same sharp sense of atmosphere and experience to Cassette—because great spaces don’t just look the part. They should sound unforgettable, too.

Paul Blair
Grammy Award Winning DJ
Grammy Award Winning DJ

DJ White Shadow (Paul Blair) is a Clio and Grammy-winning producer, DJ, and creative visionary known for shaping the sound of modern pop and electronic music. Best recognized for his work as Lady Gaga’s key collaborator on Born This Way and ARTPOP, he has crafted chart-topping hits that blend cutting-edge production with genre-defying artistry. Beyond the studio, DJ White Shadow has left his mark across music, fashion, and tech, working with global brands and pioneering innovative projects that push creative boundaries. His distinct ability to merge underground sensibilities with mainstream appeal has solidified his reputation as a tastemaker and sonic architect. Whether headlining international festivals or curating immersive musical experiences, he continues to influence the culture with his bold, forward-thinking approach to sound.

Daniel Jackson
Sonic Branding Pioneer
Sonic Branding Pioneer

Daniel practically invented sonic branding. He’s led music strategy for global campaigns, scored the Barbie Movie, and overseen more than 15,000 pieces of branded content for Shell Energy. He’s worked with some of the biggest brands in the world, but ask him what matters and he’ll probably say Elvis.

Alex Callihan
Engineering Advisor
Engineering Advisor

Alex leads global engineering at KnowBe4, running teams across four continents and helping scale the world’s largest security awareness platform. Before that, he built infrastructure at ConnectWise and Malwarebytes, managing growth, M&A, and tech strategy. At Cassette, he brings a global mindset, deep product knowledge, and an instinct for what makes systems actually work.

We don’t “generate.”
We give your space its soundtrack.

Tailored Music Profiles

Your sound, perfectly fitted.

Worry-Free Licensing

Legit for business. No legal headaches.

Flawless Sound, Every Time

Proprietary tech, built to sound incredible.
Reliable, seamless, and smooth as hell.

Effortless Control

One simple app to see what’s playing.
Like it or skip it—we tweak, refine, repeat.

Real Humans, 24/7

Tech support that speaks music, always on.